Marketing is like show business: you’re putting your brand on display, so it better look good. And you’d hope for some applause at the end, too. But what meets the eye on stage is only half of what gets put in when it comes to making your show successful: there’s so much going on behind the curtains. That’s why, when you’re looking for help with your marketing, it’s so crucial to look for not only a creative marketeer, but also an analytical one: you’ll be needing them both if you want to fuel your company growth properly.

Plus, the collaboration is immaculate. You have two unique tools, tuned to their own strengths, working together to build one amazing thing: your company’s branding. For example, consider the following every time a visual goes out on your social media channel(s): that visual needs to look great and convey a strong message-- the creative side-- but it also needs to be tested and measured to see if it’s performing well-- the analytical side. One without the other wouldn’t make sense, like a headless chicken helplessly running around not knowing which direction to head. Still, the collaboration should remain between two separate organs entirely.

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Your creative marketeer is the High-Flyer holding the paintbrush, putting a vision to action. They make your business come alive with intriguing content and give your brand a soul.

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One is the heart, the other is the head

Two of any individual’s most important means of expression. But the head and the heart are entirely different mechanisms, and if you tried to make them into one thing, it wouldn’t end so great. We’d like to make the same point with the mistake many businesses make, in hiring a creative and analytical marketeer all in one person: these make up two entirely different personalities, and to seek them out in a single individual is often to overwhelm your High-Flyer and therefore reduce the efficiency and help you were expecting from them.

When, however, you separate the two because they are, in essence, separate tasks, you’ll cultivate a better focus for your company, allowing individual concentration on either the creative or analytical and collective collaboration when necessary. Sometimes, the head will help the heart, and sometimes, the heart will help the head, but when it comes down to it, creative and analytical marketing should belong to one High-Flyer each.

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The heart: what can a creative marketeer do for you?

Your creative marketeer is the High-Flyer holding the paintbrush, full of inspiration, ready to put a vision to action. They make your business come alive with intriguing content and give your brand a soul with creative ways to communicate your company’s vision.

When you’re looking for a High-Flyer who is made to be a creative marketeer, look for the following: (feel free to use this criteria as a guide for your task description)

• They have a savvy way of describing things and are able to captivate an audience with their message.
  
• They have an aesthetic eye and know how to present your brand both visually and in writing that gives it the personality you are trying to communicate to your customers.
  
• They do not limit themselves and value freedom (this is probably why they’re freelancing!)
  
• They’re full of ideas and inspiration.
  
• They pay attention to detail.

Think you’ve found the one? Concretely, this is what a creative marketeer as a High-Flyer can do for you:

• Content creation: making visuals for your social media channels to promote your business, external events, and company progress (this can include creative tiktoks-- see our Instagram for some cool examples!)
  
• Content writing: writing blogs for your website that cover topics relevant to your product line/ service and help attract new customers through a welcoming and clear tone
  
• Newsletter creation and writing: finding fun ways to present weekly updates via fitting photos and text, put together in an engaging and digestible way

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Analytical marketeers eat numbers for breakfast and know how to interpret them with a WHY.

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The head: what can an analytical marketeer do for you?

Analytical marketeers eat numbers for breakfast. They’re reflective, insightful people who are growth-oriented and find it of utmost importance to measure progress. When they think about performance, they are the ones backstage, making sure everything is set up right before it hits the stage, where our creative marketeer then shines.

When you’re looking for a High-Flyer who is made to be an analytical marketeer, look for the following: (feel free to use this criteria as a guide for your task description)

• They know how to explain cause and effect. Beyond a simple number, they’re focused on the WHY-- understanding what factors drove an increase or decrease in engagement, likes, or views.
  
• They are able to present information in an organized way that makes sense for everyone.
  
• They are comparative people, deriving explanations for everything from not only the present, but also past experience and future goals-- they’ve done their research.
  
• They’re realistic, knowing what can be done and what can’t.
  
• They are great at making formulas for their work and developing efficient strategies to get it done.

Think you’ve found the one? Concretely, this is what an analytical marketeer as a High-Flyer can do for you:

• SEO: optimizing your website and curating strategies based on your search performance, finding your top-performing keywords and showing you how you can better incorporate them into your content (blogs, social media, etc.) to improve your ranking
  
• Analytics: interpreting your numbers on both your website and social media channels like instagram, LinkedIn and facebook, and making inferences based on the data found, providing you with insights on what is performing well and what isn’t (determining ROI of marketing efforts)-- and, beyond that, giving you possible suggestions to improve that.

Analytics are crucial because gaining insight into the data helps you better understand how to generate more effective leads, optimize advertising efforts or define your target audience.

Now that you’ve seen what a creative and analytical marketeer can do for you, get the best of both worlds… but don’t try fusing them. If you hire a team of a creative and analytical High-Flyer for your marketing, you’ll see that that fusion will naturally happen, and your High-Flyers will help each other out and collaborate quite often. But hiring one each is far more realistic and beneficial to you and your business if you want to grow faster without stumbling. After all, the head and the heart are in different places of the body… let the body of your company thrive and create some marketing momentum with one each. Hire your marketing duo today on minite.works.

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