What is the one thing start-up entrepreneurs can never have enough of? Time. When you think big and aim high, speed is everything. However, many essential and demanding tasks can be roadblocks to the core focus of the business. Think about how long it takes to build up a quality social media presence, to generate engaging content and present it beautifully. It can be a serious challenge when time is already so scarce, and it isn’t easy to find the right people for the job either. Start-ups need it all and this leads them to the conundrum of how to make it happen on a budget. There are options; full-time workers, freelancers, interns. There are pros and cons to each. However, what about combining the flexibility of freelancers, the passion of interns and giving yourself the opportunity to find potential full-time workers?

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Gen Z is nothing like the workforce has ever seen before. Whether it be for SEO, content creation or growth hacking, start-ups know all too well that speed is king, and Gen Z learns fast.

Minite proposes a new way of working. Student freelancers, or High-flyers as we call them. At Minite, maintaining a platform of capable students from top universities of the Netherlands like Erasmus University Rotterdam, University of Amsterdam and Delft University of Technology, ensures a pool of student freelancers that are ready to take on projects to save time for the core business team. Importantly, Minite High-flyers don’t just complete tasks, they add value with their stellar education, diverse experience and original perspectives. Each High-flyer brings something new to the table, and their flexibility is a real benefit to the speedy world of start-ups. But what makes these young students so special?

Minite leverages the talents of this emerging generation, and all the potential its High-flyers bare. The hyperconnected context in which Generation Z has grown up, largely due to the emergence of social media, has essentially shaped the endless opportunities and the strong personalities developing within them-- with such caliber, Gen Z is nothing like the workforce has ever seen before. Much of their marketing knowledge is inherent: this generation stands on a global platform onto which they can mount both their opinions and ideas freely. Simultaneously, however, that global platform is overcrowded, and it’s difficult to catch the attention of others. Gen Z knows better than any other how to make content pop, because it’s the only way people will see it. They’ve had to navigate these tricky waters all throughout their adolescent life-- be it in academics or extracurriculars-- and are used to the competitive landscape presented to them by the world today. When it comes to getting noticed and being appreciated, authentic expression matters.

When you think big and aim high, speed is everything. Getting traction as a startup can often feel like biking in Amsterdam.

Getting traction as a startup can often feel like biking in Amsterdam: people have limited time, and their attention is fragmented. But young High-flyers have the creativity to catch these short attention spans. In the TED-talk “What Makes Generation Z so Different?”, university student Harry Beard explains it the way his generation sees it: opportunities are cheaper, networking is king, and visibility is greater.

Minite’s High-flyers work with the same roadmap. They have the fresh perspective that your platform needs, turning potential into progress. Whether it be for SEO, content creation, growth hacking, or programming, start-ups know all too well that speed is king, and Gen Z learns fast.

If you want to run along with the times, there’s nothing better than having a High-flyer by your side. Check out part 2 of this series bringing you 3 ways a High-Flyer can boost your business, or sign up and post a task today to see what the Minite magic is all about!

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